You have a website. It looks great and is ready for business. Now what? Well, you need traffic to your website. A website without traffic is like a car showroom with the lights off.
There are a handful of methods for getting traffic to your website that will work if you stick with them for the long haul. Some are slow and methodical like organic traffic from the major search engines like Google, Bing and Yahoo! Of course you should have an organic traffic plan in place. Organic traffic is free and in the long-term it will yield results (people to your site). But how can you begin getting a significant amount of traffic to your website today to get things cranked up?
Here are a couple ideas to get your wheels spinning…
Google Adwords
Google Adwords has been around for years and has yielded impressive results for some, while others have struck out with their heads down walking back to the dugout. The key to success with Adwords is to focus on niche keywords with little competition and use enticing ad copy for your ads.
Facebook advertising
Advertising on Facebook is relatively new. The enticing thing about advertising is your ability to hyper target niche groups of people that you have identified as your target market. For example, if you sell solar panels to wealthy people living in California who are typically aged 35-55, you can target that specific market. The con of using Facebook as an traffic generation tool is that advertising prices are steadily on the rise. However, with a well planned execution you can have a successful marketing campaign.
Get high traffic websites to write about you
Approach websites within your field that have already taken the steps to get high amounts of traffic. Piggyback off their success. If your business has a unique feature of has a good story to tell, be sure to mention it when approaching these sites. Chances are you aren’t the only one approaching them with the same idea for getting traffic to their site.
What does the popular website get in return? Providing their readers with quality information about a quality business like yours. This is where having a cool story to tell comes into play. Here is an example where I did exactly this with my local newspaper for my business tinyhouselistings.com.
A bonus for having such an article written about your business is that search engines like Google will reward you for being mentioned by an already established website. It’s like saying “well if the popular guys are writing about you, then you must have some legitimacy”. Sweet!
There are of course many other ways to quickly start bringing folks to your site, all of which are quick and have a proven track record if well-planned and executed.
Sophic specializes in helping you quickly begin getting traffic to your website.
