All businesses fall into one of three categories when it comes to advertising their business through paid inernet marketing.
Have an effective paid internet marketing campaign in place and are happy
Have an ineffective paid internet marketing campaign in place and are unhappy
Haven’t jumped on the bandwagon yet
If your business falls into the number 2 or 3 [...]
Google is a search engine powerhouse because its focus is and has always been on “relevance”. When you use Google to find something, chances are, you’ll find it. This is because Google looks at a website and ranks its relevance (using a complex algorithm) of the search being performed. If you invest in pay per [...]
.
Websites are a key resource for patients who are actively seeking medical care. Websites are effective at attracting new patients and making it easier for existing patients to interact with medical practices.
Triage Within this guide, we are exploring the notion of empowering your website to assist your office with patient triage. By this, we mean that [...]
This post is intended for those who have never advertised their business with craigslist or have yet to see the benefit of creating a craigslist advertising campaign.
8 Reasons for advertising your business on craigslist
1.) It’s Free. The magic word. It’s hard to beat free. With the exception of a few categories and cities on craigslist, [...]
If your New Year’s resolutions include better managing your website traffic and volunteering, Sophic is on board to help encourage you to do both!
We have been so inspired by the Presidential Inauguration & the Starbucks Pledge5 volunteer campaign that we are offering free help to new & existing customers. From January 21 - January [...]
Mobile Miracle
Statistics show that nearly 85% of the estimated 10 million iPhone users surf the Internet regularly with the beloved gadget.
The Demographics
comScore reports that the average iPhone user earns around $100k per year and holds a college degree. This fits the profile for many decision makers who would visit your site to consider your business.
iPhone Website Optimization
Watch [...]
What Is Website Monitoring?
Website monitoring is server software that logs website & search engine traffic for key statistics. It is also known as web analytics. The software can monitor a wide array of actions by search engine users & website visitors.
What Can It Tell Me?
Website monitoring can provide a vast amount of key on-site data [...]
The Problem
We ran our business for several years on our original domain name (URL). The problem was that it was just to lengthy. It was tough to remember, cumbersome to spell out over the phone and would barely fit on our business cards.
The Dilemma
Through search engine optimization, we had earned a Google page rank of [...]
There’s a growing trend where bloggers and web site owners are converting to the use of “premium” wordpress themes.
What are they?
Premium themes are well-designed, featured-packed themes for Wordpress that give your site a much professional look that typical Wordpress themes.
Why use them?
When you install a typical Wordpress theme to your site, you can expect to [...]
Recently we made the decision to launch a podcast for Sophic. It currently consists of a collection of videos that outline our services. We have big plans for the podcast in 2009. Here is a quick list of what to expect:
Tips on how to drive more, relevant traffic to your web site
How to build lasting [...]
