Keyword research tools have come a long way in recent years. These tools help companies wishing to increase the the scope of their search engine optimization or paid internet advertising initiatives by finding the most valuable keywords related to their business.

Lists of keywords can be gathered, segmented and used for their respective purposes in a variety of ways including search engine optimization, paid internet advertising, competitive analysis and more.

Sophic uses these tools for customers and recommends them to you:

Wordtracker
Google Adwords Keyword Tool
Spyfu

Although there is a learning curve to getting the most out of these tools, the result if used effectively, can give your business a viable online presence.