What Is Website Monitoring?
Website monitoring is server software that logs website & search engine traffic for key statistics. It is also known as web analytics. The software can monitor a wide array of actions by search engine users & website visitors.
What Can It Tell Me?
Website monitoring can provide a vast amount of key on-site data about how visitors behave on your website. You can discover the total number of visitors, most popular pages, time spent on the site, where the visitors are coming from and more. It can also deliver off-site data regarding the keywords your website shows up for in search engines and the keywords that are clicked on the most.
How Can It Benefit Me?
It can provide crucial information about how your advertising dollars are (or should be) spent and if visitors are reaching key goal pages such as shopping carts, newsletter signups and other business generation pages. For example, you will be able to see: “This click cost me $2.00 and I made $800 on the sale. My ROI for this click was 399%.” It can demonstrate where your strengths and weaknesses are so that you can make critical online marketing decisions.
Can It Help Me Manage Campaigns?
Website analytics is a must-have for tracking Pay Per Click (PPC), Search Engine Optimization (SEO), Social Marketing & other online marketing campaigns. For example, it is imperative to track how landing pages perform so that you can optimize their content for maximum return on investment. It is prudent to install analytics if you are planning on setting up a campaign in the future because it provides a baseline for your website performance.
Conclusion
If you want more website traffic, leads and conversions, setting up analytics as part of a holistic online marketing strategy should be a top priority.
Lead By Example: Sophic Landing Page That Drives Newsletter Signups
Setting Up Goals: Measuring ROI
Must Know Info: Who, What, Where
