Tag Archive | "Pay Per Click"

Three Reasons For Hiring A Pay Per Click Advertising Company

February 28, 2009 No comments yet

All businesses fall into one of three categories when it comes to advertising their business through paid inernet marketing.

Have an effective paid internet marketing campaign in place and are happy
Have an ineffective paid internet marketing campaign in place and are unhappy
Haven’t jumped on the bandwagon yet 

If your business falls into the number 2 or 3 [...]

The Importance of a High Adwords Quality Score Explained in One Paragraph

February 21, 2009 3 comments

Google is a search engine powerhouse because its focus is and has always been on “relevance”. When you use Google to find something, chances are, you’ll find it. This is because Google looks at a website and ranks its relevance (using a complex algorithm) of the search being performed. If you invest in pay per [...]

A Towering Success

December 3, 2008 No comments yet

Client: STVA Scaffold
Services:  Search Engine Marketing, Pay Per Click Marketing, Competitive Analysis 
Category: Pay Per Click 
Challenges
-  Reduce pay per click costs
-  Increase traffic volume
-  Attract higher quality traffic
Solutions
-  Optimized ad copy
-  Designed and implemented optimized landing pages
-  Expanded into targeted Google Content Network ads
-  Implemented pay per click analytics
-  Implemented site monitoring 
Results
Cut costs by 52%
Improved traffic [...]

How Can I Reduce Pay Per Click (PPC) Costs?

December 2, 2008 No comments yet

Sophic can help you reduce your monthly Pay Per Click costs in the following ways.
Through Pay Per Click Optimization
Improve your Adwords Quality Score.
This is achieved by optimizing ad copy, landing pages, bids and more.
Google rewards you with cheaper costs per click.
       Watch The Video 
Through Search Engine Optimization
Improve your natural search engine results.
This is achieved [...]



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