Google is a search engine powerhouse because its focus is and has always been on “relevance”. When you use Google to find something, chances are, you’ll find it. This is because Google looks at a website and ranks its relevance (using a complex algorithm) of the search being performed. If you invest in pay per click advertising, or plan to, you’ll want to study up on what is called “Quality Score”. Basically, a high quality score = less money you spend on a click. This is because to obtain a high quality score, you must focus on relevance. Here’s how Google scores your quality score.
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