The Importance of a High Adwords Quality Score Explained in One Paragraph
Posted on February 21, 2009
Google is a search engine powerhouse because its focus is and has always been on “relevance”. When you use Google to find something, chances are, you’ll find it. This is because Google looks at a website and ranks its relevance (using a complex algorithm) of the search being performed. If you invest in pay per click advertising, or plan to, you’ll want to study up on what is called “Quality Score”. Basically, a high quality score = less money you spend on a click. This is because to obtain a high quality score, you must focus on relevance. Here’s how Google scores your quality score.
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Tags: google adwords, high quality score, paid advertising, Pay Per Click, PPC
February 21, 2009
Great summary. Advertisers really need to give thought as to their PPC campaigns, I run into people all the time that did not realize there is a “Quality Score” algo.
…I love your site!
One other benefit to a high QS, is not only can you pay less CPC, but you can appear higher in position and still pay less than your competition! Google rewards “relevant” ads….
Great post and reminder guys, you are always dead on
February 21, 2009
Nice article! I have tweeted this.
February 22, 2009
Using long tail keywords seems to be the best method to avoid wasting $$$ on general AW campaigns. I suspect this is why us Wordtracker users do so well.