Blog titles play an important role in helping search engines index a post on your blog. Consider using a concise, but keyword-effective blog post title.
Keyword Research
Before you begin writing your blog post, be sure to learn which keywords carry the most weight. You can find out which keywords will give you the most traffic by using keyword research tools. The idea is to use keywords that are searched for the most, thereby increasing the likelihood that your blog will post will get some traffic.
Relevance
Be sure to use a blog title is relevant to the topics in your blog post. The title is quite possibly the most important keywords used in your blog post. From there, search engines will scan your post to make sure the title and the wording are coherent. The result is better placement in the search engines, which leads to more traffic.
Why is the title so important?
The title of your blog post title determines many search engine optimization aspects of your post:
- Typically carries a <h1> HTML tag which search engine rely heavily on
- Will usually determine the search engine friendly URL of your blog post (example.com/my-blog-post-title)
- Will be the title of the blog post page which is what people actually see in the search engines
